Pete Townshend says that at this point, the Who "brand" is bigger than its members. Townshend, who leads the ensemble with co-founder Roger Daltrey, has been pared down to a duo for nearly two decades -- since the 2002 death of bassist John Entwistle. As the Who readies its first new album in 13 years, Townshend is calculating the options for the band as it slowly edges towards its 60th anniversary.

Townshend told us that for the time being, he sees the Who remaining an ongoing concern: "Looking ahead, I'm not sure. . . I mean, Roger has said, y'know, he doesn't know how much longer he can sing the way that he's singing, but he's singing incredibly well -- and has been for the last five, six years -- I mean, better than ever, I think. But, he has said he doesn't know how long he can go on doing that. But at the moment, I'm not saying that this is the end of anything. We all have brands now, which you can take into Vegas, if you want to. It's so strange to have that brand that is bigger than either of us."

Pete Townshend will publish his third book -- and first novel -- titled The Age Of Anxiety, on November 5th.

The Who will release its 12th studio album, titled WHO, on December 6th.

AUDIO: PETE TOWNSHEND ON THE WHO BRAND