Queen's 1975 promo clip for “Bohemian Rhapsody” has become the first pre-1990’s video to reach one billion views on YouTube. In celebration of the milestone, a new hi-def version of the iconic clip has been uploaded, with fans now able to access the song’s lyrics in multiple languages including English, Spanish, Italian, French, Japanese, Polish, German, Indonesian Bahasa, Korean, Czech, Russian, and Turkish while watching the video.
Queen's Brian May and Roger Taylor — in partnership with YouTube Music, Universal Music Group, and Hollywood Records — has launched the “You Are the Champions” project, “which gives fans the opportunity to take part in three new user-generated videos.”
May and Taylor said in a statement: “We are honoured that Bohemian Rhapsody has just hit one billion views on YouTube. We want to thank you all and celebrate with our amazing fans all around the world by creating three new music videos to our songs, all featuring you! Whether you are a musician, singer, dancer, visual artist or you just want to have some fun. Go to YouAreTheChampions.com to find out more and we’ll see you on the road somewhere.”
According to the announcement on QueenOnline.com:
“As part of the campaign, musicians, singers, and instrumentalists can take on 'Bohemian Rhapsody.' Dancers will be able to give their own interpretations for 'Don't Stop Me Now' — with a special instructional video created by Polly Bennett — actor Rami Malek‘s movement coach from (the) Bohemian Rhapsody (movie) — and finally, visual artists will get the chance to design any word or phrase from the lyrics of 'A Kind Of Magic.' Fans can visit YouAreTheChampions.com to find out more and add their submissions! The finished videos will be published later this year on the band's official YouTube channel.”
In 1977 Freddie Mercury shed light on how and why Queen decided to break new ground and go against the grain by issuing “Bohemian Rhapsody” as a single: “What we, I think, try and do is, with each album, try and work out where our music is at at the current, given time, and try and showcase it in, say, one single. With A Night At The Opera, we just felt that 'Bohemian Rhapsody' was the song that would say what we're doing at the given time. So we, sort of chose that. Obviously we came across certain barriers, like, it being six minutes long — or whatever.”