Led Zeppelin has filed a new trademark for the use of "Led Zeppelin Experience" to be used as a new streaming service for archival live shows. Ultimate Classic Rock posted: "A new trademark filing was reportedly submitted to the U.S. Patent and Trademark Office this week, according to LedZepNews, for the purpose of 'providing non-downloadable pre-recorded music online via a global computer network.' They say the filing specifically refers to live songs, not studio recordings."

According to the report the band has also trademarked "Led Zeppelin Experience" in the UK and Europe, with trademark also covering the use of the name on "outerwear, hats, footwear and other clothing items." Earlier this year, John Bonham's son, Jason Bonham, was asked to change the name of his tribute band Jason Bonham's Led Zeppelin Experience due to the band's upcoming use of the moniker and is now known as Jason Bonham's Led Zeppelin Evening.

Jimmy Page explained that as Zeppelin graduated from theaters and ballrooms to arenas and then to stadiums and open air festivals, everything about the live experience grew in proportion: "I think what happened was, it was very physical, the music, but in the early footage of us, we’re sort of quite contained within it. But you start to explode more physically, as well, so, there was quite a physical performance to all of this. No, by this time, the sets are getting pretty long, ‘cause the hardest and most challenging thing was, as we did a new album, it was what material to put in and we’d just be extending the sets because you didn’t want to drop anything. Because all the numbers, once the went in the set, you could have real fun with them and change them around on the night."