The Rolling Stones have announced “a multi-brand retail experience” now open at Bergdorf Goodman's celebrating the band's current “No Filter” tour. The limited-edition collection will be available at Bergdorf Goodman's through August 13th at 754 5th Avenue New York, NY 10019.
The Stones have created the line in conjunction with Bravado, Universal Music Group's merchandise and brand management company. The collaborative retail experience will travel to Los Angeles and Miami in coordination with the band's tour.
Mick Jagger was asked what he believes is the secret for the constant influx of new and younger Stones fans filling the massive stadiums around the world: “Well, the older ones that’ve got all the money bring the younger ones and pay for them, and the younger ones say, ‘alright.’ That, I mean it’s very gratifying. I mean, I think they, a lot of times, y’know, they’ve heard about you through their parents, or their older brothers or sisters, or something like that.”
Although Mick Jagger is considered the brains behind the Stones' incredible marketing strategies, Keith Richards spoke about how issues with Jagger came to a head after kicking heroin in 1977 and trying to become his partner in the day-to-day decisions regarding the group's operations: “This was a period during the '80s. And I have to say in defense of my friend — sure, I wrote the songs, and I'm coming out and doing the gigs — but in that period, I had nothing to do with the running of the Stones. He assumed control. He assumed that he was the leader. And so when I stopped dope, and I said, 'Hey Mick, thanks for holding the fort, y'know, I'll carry some of — gimme the load, I'll carry my load now, y'know?' And it surprised me that instead of the sigh of relief, he didn't want to relinquish it.”